What Your Website Says About Your Business

Conexus Mergers & Acquisitions · conexusmna.com

We studied conexusmna.com the way a potential client would. Below is what your website told us about your business. Correct anything that is wrong. Your corrections are the most valuable part of this exercise.

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Your name

1. Who you help

Your website says:

“Owners of mid-sized businesses who are facing a transition — selling, handing over, or buying.”

Is that your target audience?

That’s right Not quite — I’d say:

2. What you offer

Your website says:

“Advice through a business sale or purchase, plus tools and a large library of articles (60+) that answer owners' questions.”

Anything missing, or anything you'd drop?

That’s right Not quite — I’d say:

3. Where you work

Your website doesn’t say.

Our best guess: Atlantic Canada and beyond.

Where do your clients actually come from?

That’s right Not quite — I’d say:

4. Why you (and not someone else)

What we noticed:

The article library shows real expertise, and the Conexus group adds reach — but the site never states a clear reason to choose you.

In one sentence: why should an owner choose you?

That’s right Not quite — I’d say:

5. What you want a visitor to do

What we noticed:

The site mainly asks visitors to click “Get Started” and fill out a form. There's no phone number and no way to book a meeting. The articles don't lead anywhere.

What's the ONE thing you want an interested owner to do?

That’s right Not quite — I’d say:

6. How a customer would find you

What we noticed:

The site is set up to be found by someone typing “sell my business New Brunswick” or “business valuation Atlantic Canada” into Google.

What would your best customer actually type?

That’s right Not quite — I’d say:

7. Who you're compared to

Your website doesn’t say.

When owners shop around, who else do they talk to?

That’s right Not quite — I’d say:

Additional comments

Is there anything else you want to add — especially anything your website doesn’t say that it should?

One click — your answers come straight to us.

One page, one conversation. Your answers become the yardstick we measure the website against.