What Your Website Says About Your Business

Conexus Marine Advisors · conexusmarine.com

We studied conexusmarine.com the way a potential client would. Below is what your website told us about your business. Correct anything that is wrong. Your corrections are the most valuable part of this exercise.

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Your name

1. Who you help

Your website says:

“Owners of commercial fishing enterprises in Atlantic Canada — especially in the lobster and crab sectors — who are thinking about selling.”

Is that your target audience?

That’s right Not quite — I’d say:

2. What you offer

Your website says:

“Valuing fishing enterprises and vessels, advising on the sale from start to finish, qualifying buyers — and now listing vessels for sale on the site.”

Anything missing, or anything you'd drop?

That’s right Not quite — I’d say:

3. Where you work

Your website says:

“Atlantic Canada.”

Right, or wider than that?

That’s right Not quite — I’d say:

4. Why you (and not someone else)

What we noticed:

The website hints at deep experience in the fishery and a network across the Conexus group — but it never comes out and says it.

In one sentence: why should a seller choose you?

That’s right Not quite — I’d say:

5. What you want a visitor to do

What we noticed:

The site mainly asks visitors to click “Get Started” and fill out a form. There's no phone number to call and no way to book a meeting.

What's the ONE thing you want an interested owner to do?

That’s right Not quite — I’d say:

6. How a customer would find you

What we noticed:

The site is set up to be found by someone typing “sell my fishing enterprise” or “fishing boats for sale Nova Scotia” into Google.

What would your best customer actually type?

That’s right Not quite — I’d say:

7. Who you're compared to

Your website says:

“TriNav is the name that comes up for vessel listings.”

Who else do sellers mention?

That’s right Not quite — I’d say:

Additional comments

Is there anything else you want to add — especially anything your website doesn’t say that it should?

One click — your answers come straight to us.

One page, one conversation. Your answers become the yardstick we measure the website against.